Vancouver Community College
The goal of this rebrand was to create a visual identity for VCC that would make them appeal to a new target demographic. By creating a look for the college that is bold, modern, and exciting, this rebrand aims to remind people that college is exciting and fun, rather than simply a means to an end.
Rationale
This project for Vancouver Community College focused on creating a visual system that felt both dynamic and approachable—reflecting the diverse community and practical, hands-on learning that VCC is known for. The refreshed identity incorporates vibrant color blocking, structured layouts, and memorable graphic elements to bring energy to the brand. Designed with flexibility in mind, the system supports a wide range of applications, from print materials to large-scale environmental graphics, while maintaining a strong, unified voice.
