TapTrails
Concept, branding, and app design for TapTrails, an app that creates custom brewery-crawls for craft beer enthusiasts.
Brand Story
In the heart of every beer enthusiast lies the desire to explore the diverse world of craft breweries. TapTrails was born from a passion for connecting people with their perfect brews and creating unforgettable experiences. This is not just an app; it's a gateway to a world of flavors, camaraderie, and discovery.
Creative Strategy
The TapTrails brand was built to reflect a spirit of exploration and community. Inspired by the intersection of craft beer culture and digital discovery, the identity balances playful energy with clear functionality. The visual language combines bold, playful iconography with a warm, approachable palette—creating a user experience that feels both intuitive and adventurous. Every design choice was made to help users feel like locals—whether they’re seasoned beer lovers or just starting their taproom journey.
